At Thoughtworthy, we talk a lot about taking good care of our bodies, but taking better care of our planet has also always been one of our foremost concerns.

Naturally, we took the same eco-conscious attitude from our personal lives and applied them when setting up the Thoughtworthy store. 

As a small boutique, we’re far from perfect. We will refrain from calling ourselves eco-friendly until we are sure and proud enough to say so. Although, we definitely pride ourselves on being eco-conscious, and these are some of the ways we do so:


Don’t buy our products.

IF you don’t need them. Or love them.

You could definitely consider Thoughtworthy to be mildly influenced by minimalism. We are huge fans of living simply, owning only things that we need and love. So, it would break our hearts if you purchased our products even if you didn’t need, or even love them.


When choosing the type of fabric for our t-shirts, we focused on 3 key criterias: quality, comfort and sustainability.

For example, our heavyweight tees are made of 40% recycled RPET polyester, which will put approximately four recycled plastic bottles to good use per shirt.

We want our clothing to serve you for a long, long time, so here are a few tips to care for your clothes so that you can keep them looking as pristine as the day you bought them:

  1. Use cold water to wash your garments. It’s gentler on your clothes, reducing shrinkage and color bleeding — and it saves energy too.
  2. Turn garments inside out before laundering to reduce the fading of colors and prints.
  3. Hang garments inside out and dry naturally to prevent shrinkage and avoid the lightening effects of the sun.


We prefer to work with partners who are also conscious of their impact on the environment, which is why a majority of them are WRAP-certified.

They have put in effort in reducing their ecological footprint, for example, by:

  • Dyeing fabrics at dye houses that use 7 times less water than the average clothing manufacturer
  • Printing with eco-friendly water based inks that reduces environmental waste
  • Powering their facilities with solar energy, and equipping buildings with motion-sensor LED lighting which use 9 times less energy than traditional lights.


Our suppliers and partner facilities use recyclable, low density polyethylene bags for packaging.

We know that this is far from the most elegant of solutions, and it’s an area that we definitely would love to work on. In the meantime, we urge you to recycle the plastics if your local recycler accepts them, or use them to bag your trash like this:


Of course we can. We are nowhere near satisfied with our eco-conscious practices, and it’s an area that we’re constantly striving to improve.

If you have any other ideas on how we can do better, please let us know. We may not be able to implement them immediately, but as we scale and grow we’ll definitely implement them when we’re able to.